r/SipsTea • • 17h ago

Chugging tea Easy economics.

Post image

TALDI is cutting prices on nearly a third of its everyday U.S. assortment this fall, with the company estimating shoppers will save about $86 million between Sept. 23 and Nov. 3. The reductions include produce, proteins and pantry staples, with items like Honeycrisp apples and Kirkwood chicken breast hitting some of their lowest prices in years.
The move comes as ALDI continues a major U.S. expansion, with more than 2,600 stores already open nationwide and hundreds more planned.

10.8k Upvotes

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656

u/Pinku_Dva 17h ago

Look at that, if people can afford your store they will choose you over everyone else. CEOs need to go learn basic economics again

250

u/Chendii 16h ago

Tbh they know basic economics. The problem for a lot of companies is once they've expanded as much as they reasonably can, shareholders keep demanding ever increasing profits and profit margins instead of just maintaining a healthy business.

130

u/LobstaFarian2 16h ago

When working a big box home improvement store in FL during hurricane Irma, we had insane, record-breaking sales on building materials, generators, windows etc.

The next year, we were still expected to beat those numbers, just like every other year. It was absolute fucking lunacy. So to try and meet numbers, they would cut hours, hire less full-time employees etc. Essentially things that make it harder on the employees, all in the name of making more money for the shareholders. Its bullshit.

10% growth every single year is absolutely unsustainable.

31

u/AshleyAspenLeaf 11h ago

Sounds like the answer is to deliberatly tank growth every other year and be all "oops, market forces nothing we could do"

18

u/cabbagepoacher 11h ago

Sounds a lot like the incentives that a manager of a Soviet factory manager had.

19

u/Mogura-De-Gifdu 11h ago

And no one thought of creating a new hurricane? Skill issue.

14

u/random-meme422 13h ago

Expected by whom? The executives. Shareholders get guidance from executives. Not the other way around…

1

u/Relative-Relief-8816 7h ago

Depends on how much % a shareholder has.

2

u/random-meme422 4h ago

If they have a meaningful amount then they might as well be an owner, or a quasi executive

23

u/TurdProof 15h ago

I keep hearing this shareholders wanting exponential profits.

Does that mean shareholders crashes a business to oblivion from the margins then they bolt out and move on to a different business, only to do the same? Rinse repeat until they become billionaires? Sounds like we found the problem.

Im sorry im too poor to relate and would like to understand

17

u/Scairax 15h ago

Yup thats exactly what they do, I call it slash and burn economics.

11

u/TheDonnARK 13h ago

That is sorta what private equity buyout firms do. They just kinda raise prices to maximize short term profits, borrow against the business, move the money, fold the business and surrender it for parts, buy a new business, pay out dividends, repeat.

14

u/Omegaprime02 14h ago

That's basically what happens, you have to realize that most 'shareholders' are invested through firms, the firms have control of their votes and a single job: maximize value as quickly as possible, once the company in question starts missing goals they jump ship to protect their clients valuations. You used to hold onto shares for years, now days the average is 6 months, with some shares being bought and sold with only milliseconds between the two events.

16

u/Ashk0p05 15h ago

Blame Jack Welch. He revolutionised this concept of short term gain and golden parachutes for the executives.

7

u/random-meme422 13h ago

No, these people are just horrifically uneducated.

Businesses need money and there are three easy ways to get it - profits, banks, or investors. The first is slow - that’s like you saving money after expenses and trying to buy a car all cash, it’ll take forever. The second requires making interest payments - yucky! The third can, in many cases, not come with any payments - perhaps you promise the shareholder the value of the business goes up instead and their shares will be worth more - 1% of a larger pie.

So when people say “shareholders demand…” all they really mean is “the people the business promises the moon to are asking about the moon”.

2

u/FearDaTusk 13h ago

Basically yup.

Inflation is generally by design. Your money is worth less over time. Read: putting all of your money in a bank account for an extended period would mean your money is worth less.

So you buy something else that yields returns instead. Make your money make you more money.

So you decide to buy Stock. Company A stock makes you money so you're happy. Company B is not so you decide to sell it. You use that money to buy from Company C and you keep monitoring to be sure your Companies make you money.

This is the logical way to go about it. But, This is also the problem. Companies have to make the Stock holders happy. So they squeeze what they can to prop up that value. When it doesn't make money... Everyone Sells and it's a bad time for the company.

You might not be a day trader but a lot of Retirement Funds like 401Ks or whatnot can be assigned to Baskets of stocks. The companies that manage those baskets are in charge of making sure your stocks make you money. Buy winners, sell losers.

If that's your money, that's what you would want them to do.

3

u/ElektroBento 14h ago

Bcs. They choose cancerous growth instead of healthy one. 

1

u/random-meme422 13h ago

Can you show me literally anything showing shareholders demand ever expanding profits rather than that being the result of executives just promising the moon?

1

u/Tyrb3n 12h ago

You need shareholders money to grow. At some point you've grown the business as far as it can go. That is when you should get rid of the shareholders. If the stock price drops why not buy back stock?

1

u/jibishot 11h ago

Oh theyre in for a surprise then.

1

u/enixlinked 9h ago

Is there anything that can be done about shareholders?

1

u/ceritheb 3h ago

ALDI is not publicly traded so no shareholders. They are expanding a ton though

8

u/ChanMoth 17h ago

fr they act like making shopping affordable is some crazy complex puzzle when it’s literally just common sense

6

u/stump2003 16h ago

Part of the problem is that a lot of the people at the top don’t care about long term results. They get a bonus if the number goes up THIS quarter.

So they do stupid short term stuff, number goes up, get bonus, and then move on. Short sighted and stupid for the business long term.

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1

u/lungben81 10h ago

This is the business model of Aldi since at least 50 years and it still works.

1

u/PurpleCoat6656 17h ago

No they're not, they're in a price-fixing cabal only made more profitable by secret AI individual pricing.

1

u/ThatJuicyShaqMeat 14h ago

The constant price battles between Aldi and LIDL in Germany led to worse products everywhere because other stores couldnt match their prices. Everything needed to get cheaper. Now we only have bad cheap stuff and slightly less bad cheap stuff. Or super expensive okayish stuff. Specialty stores like butchers almost died out.

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u/kegsbdry 16h ago

I switched to 90% of my groceries coming from Aldi and knocked my grocery budget down to almost half.

I love me some Aldi!

9

u/wakeonuptimshel 9h ago

H Mart!

Their produce prices are amazing and their sales can be very good.

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0

u/hungry4danish 14h ago

I moved to a state that has ZERO stores. I was big-time sad about it, especially because this is a VHCOL area.

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u/Charming_Flan3852 17h ago

Wow, it's like free market capitalism works just fine when allowed to

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u/PyroPirateS117 14h ago

Taking a wider view, you're pointing at one store lowering its prices on groceries during a time when people are struggling more than ever to afford food, while every other grocery store maintains high prices, and calling it a success story for free market capitalism when Aldi projects making big money.

I'd argue that people not struggling to afford food would be a better indicator of the free market's success.

12

u/WestStatistician2936 14h ago

The US literally has some of the most affordable food prices in the world. It consistently ranks as having some of the lowest grocery expenses as a percentage of household income. 

Everything is relative. And while prices are higher, we outperform basically every other nation in the world. 

Stuff like this reminds me of MAGA complaining about gas prices during Covid and not realizing the US was doing better than every other nation. People don’t realize how much better they have it here than in 90%+ of places throughout the world.

2

u/ZincMan 9h ago

Going to Germany from us and it’s super cheap there and very competitive market. And Aldi is German. HCOL area in US and food is like 3x the price of average city in Germany. Not saying you’re wrong and I think Germany has some of the cheapest groceries in Europe and probably the world as well

1

u/TzarCoal 7h ago

The German grocers are one of the most competitive companies out there.  The competition is quite strong and the margins are super slim. 

Their whole operating model is all about reducing cost while still offer acceptable quality and experiences. 

The reason why German chains are commonly successful in other markets while any international company failed in the country is that its one of the most brutal markets out there.

Walmart failed for many reasons in Germany, but the simplest one is often overlooked, their operations were simply too expensive.

3

u/Chemical-Idea-1294 11h ago

That is true for the average, but not for the bottom 20%. For them grocery prices take a huge junk out of their expenses.

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u/kirikesh 10h ago

And how do you think the bottom 20% are doing in the rest of the world? Here's a clue: usually much much much worse.

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u/Elgydiumm 5h ago

Well if you have to pay tons for health insurance, living, transportation etc proportionally food is cheap. In absolute price US still is on the level of western countries like Germany, France, UK, etc.

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u/Charming_Flan3852 14h ago

The rise of capitalism has resulted in the greatest reduction of food insecurity witnessed in human history. The free market's purpose is not to give people food, the purpose is allowing easier and more open access to competing markets. Aldi just competed better and customers benefit at the same time

0

u/drubular 12h ago

Wow this is amazingly obtuse and untrue

2

u/Charming_Flan3852 3h ago

Care to elaborate..?

3

u/Mediocre_External746 7h ago

Yeah, they just fired hundreds, if not thousands of ppl to be able to achieve this 'cost reduction'....

13

u/bladex1234 15h ago

Let’s be honest, when capitalism really is allowed free rein, you end up with Rockefeller, Vanderbilt, Bezos, and Musk.

-3

u/Charming_Flan3852 15h ago

What you're describing is laissez-faire capitalism, which is a different thing.

11

u/bladex1234 15h ago

Laissez-faire capitalism is the most pure form of capitalism.

-1

u/Charming_Flan3852 15h ago

Which is what free rein would be. Also not what we have, even if it's maybe less regulated than we'd like to see.

6

u/bladex1234 15h ago

To ensure a true free market, some sort of government intervention is required to prevent monopolies.

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u/syphax 14h ago

And account for externalities. And…

3

u/Charming_Flan3852 14h ago

Of course. Any good system needs checks and balances.

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u/TabularConferta 14h ago

Sorry I may be stupid. I'm asking this for educational purposes. But then surely it's not free reign anymore, for me free reign is without constraints. 

Historically a market where there is enough competition and where the companies keep eachother in check (what I'd consider Ideal capitalism) is not easily possible without a governing body. As you said you need checks and balances. How would you classify that?

Am I mistaken in my definition of free reign.

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u/Charming_Flan3852 14h ago

My original comment was about free market capitalism, which has regulation. The other commenter described laissez-faire capitalism which has no regulation. I'm not in favour of that.

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u/TabularConferta 14h ago

Gotcha thank you I appreciate the clarification 

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u/Reno_valetore 13h ago

Aldi is not a publicly traded company.

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u/LurkingRand 11h ago

Being publicly traded is not required to particpate in capitalism.

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1

u/SnuggleLobster 4h ago

Depends, do you think they take a smaller cut or do they pressure the farmers and producers to be paid less ? In Europe there's plenty of supermarkets competing one another but we also have farmers that are often barely living off subsidizing and have little power on pricing etc.. We also had scandals on how they treat employees in their storage units etc.. kinda like how amazon pressure their employees to squeeze every cent they can.

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u/smileyfacedbob 17h ago

Now get Amtrak to realize the same damn thing so I use the train to Atlanta instead of fly and we’ll see a bullet train in this country before I die

13

u/Sprinkle_Sprankels 16h ago

I hope you're 3 years old

4

u/smileyfacedbob 16h ago

I’m so tired grandpa

1

u/hungry4danish 14h ago

You think it's Amtrak's fault? They were set up to fail ever since Nixon created them (originally known as Railpax).

15

u/Thatdewd57 17h ago

I am fortunate to have an Aldi and a Lidl both within a mile from my home. Only places I shop unless I need something specific they don’t offer.

6

u/Wild-Screen7007 16h ago

I have Aldi in my city too but it barely beats Walmart pricing on groceries, I don’t get the hype about Aldi

3

u/skiforlife1 16h ago

Same here. The HEB I shop at has the same or even slightly better prices as Aldi with a lot larger selection.

6

u/LumpyBuy8447 16h ago

The smaller selection is actually one of the many reasons I prefer Aldi. Less trash food to look at or pass by. I don’t think I’ve ever been in an Aldi longer than 10 minutes and I shop there every week. There’s basically one name brand thing I prefer and I don’t eat it that often so it’s not a big deal to pop in the local grocery chain quick to grab it if I decide I want it.

1

u/TargetSpiritual8741 16h ago

I second this after a lot of price comparison shopping between the two

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u/Thatdewd57 15h ago

Fair enough. For what I buy there everything is cheaper than anywhere else. Not by much but over a year? There’s savings to be had.

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u/Rich-Mark-4126 17h ago

Increasing sales doesn't necessarily mean they're increasing profitability or cash flow, and having more cash doesn't necessarily mean they're going to expand?

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u/RageQuitRedux 6h ago

Had to scroll way too far to see this.

-3

u/thisonelife83 17h ago

Profit maximization is when marginal revenue equals marginal revenue.

6

u/Rich-Mark-4126 17h ago

Yes, that is indeed how economics works

14

u/Iggy_Slayer 16h ago

Why only until november? Oh that's right elections are then.

-1

u/Aryk93 7h ago

Oh get the hell out of here, man. There's no proof that Aldis is leaning any one way politically.

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u/reticulatedtampon 16h ago

Got a feeling that the CEOs of these huge companies know a thing or two more about "simple economics" than random people on social media

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u/Xezron2000 7h ago

The grocery store market in germany has been oversaturated and therefore highly competitive since at least like 30 years. „Rebate Wars“ between different chains are common for us. From our point of view, it is kinda surprising that this tactic works so well in the US. I thought you guys also had chains which main argument is affordability, like Dollar Store. What is the grocery market environment like in the US, that Aldi faces seemingly no competition on rebate wars?

8

u/sakasiru 7h ago

In the US, grocery stores employ people to bag your groceries, greet you at the entrance and collect your shopping cart in the parking lot. Aldi (and basically every other non-US supermarket) has no expenses for any of that. The only question was whether US customers would accept that lack of service, and surprise, if it means they can afford to eat until the end of the month they do.

3

u/StarscreamOne 6h ago

This is an American thing. Never seen this in other countries.

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u/StarscreamOne 6h ago

In sweden they do the opposite 😂 CEO from one of the bigest Swedish grocery store franchises went out and pretty much said that as long as you pay for it we will raise prices. This was just after corona.

Here they compete who will raise prices the most instead. Hope aldi comes to Sweden.

3

u/SomeBiPerson 5h ago

oversaturated for 30 years? 70 years at least!

3

u/DoubleMikeNoShoot 7h ago

Most grocery stores in the country are owned by two or three companies. They are dominant in their regions and are monopolies. For example, Kroger owns 17 different brands operating 2,277 stores. They don’t have to compete.

1

u/TrioOfTerrors 5h ago

My local Baker's, a Kroger brand, has a Target on the other side of the street, a Walmart Neighborhood Market across another street and a HY-Vee a mile away. There's gotta be some competition.

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u/ilanallama85 3h ago

Dollar stores often aren’t actually cheaper per amount of food, it’s just smaller amount of food for less than you’d pay in the other stores. There are SOME things that are cheaper, and others that are a better deal for most people -eg I buy most of my spices in bulk from the Indian grocer, but I use a lot of spices, if I didn’t really need that much the dollar store would be a good option for basics. But overall if you have to rely on dollar stores for groceries, like in many food deserts, you likely pay more overall for food.

1

u/AdventurousImpact656 6h ago

Grocery stores at very spread as well, so Americans have the illusion of choice when in reality, the competitor super market is too far to be realistic

12

u/Sure_Rhubarb_3173 17h ago

MBAs (I am one so I know this firsthand) are taught that you can do anything but lower prices. Price competition is the only thing that makes actual capitalism work. It's an unviable system when no one can enter the market and compete on price.

This is why having like 3 businesses functionally own everything in basically every segment is making everything suck. We need a teddy trustbuster so badly

11

u/MarvinMarveloso 16h ago

It's been really weird to watch the republicans go basically communist (5k checks, buying shares of companies, president dictating what can be on TV). I'm not some uber capitalist guy, but even I would take some free market competition at this point. Republicans (the elected officials) have screamed socilaism for so long they don't even know what it means any more.

9

u/Sure_Rhubarb_3173 16h ago

The current Republican arrangement is crazy. They're so convinced they're the small government party when the only issue they are constitutionalists about is reflexively supporting the gun lobby. Meanwhile they're big government on LE, surveillance, gov/business relationships, personal rights etc.

3

u/Sufficient_Meet6836 14h ago

MBAs (I am one so I know this firsthand) are taught that you can do anything but lower prices.

Can you cite one of the textbooks that say this?

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u/Real_Guru 11h ago

I think they might mean that you can't have sustained deflation in an economy. This is a reasonable point which this redditor, proving that they likely do indeed have an MBA, seems to have misunderstood as it's not applicable for individual industries/products/marketplaces and thus has nothing to do with this post.

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u/Sufficient_Meet6836 5h ago

that they likely do indeed have an MBA, seems to have misunderstood

😂😂😂

Roasted em

1

u/PirateSanta_1 13h ago

The clear end goal at this point is one company that simply owns everything and everyone works for it. It makes no sense to me why large companies do so much unrelated shit. Like Amazon the place where i buy cheap garbage products is also the company that makes different TV shows and is also the company that host a huge amount of the web. These aspects of the company don't seem at all related and i don't see why they should be allowed to all operate as the same business. We would be better off if they where their own thing and had to compete with others to live rather than being combined into a chimera of different businesses.

3

u/metalmankam 6h ago

Thru November? So the prices go back up?

6

u/Professor_Game1 16h ago

This is how things would work in a truly free market

3

u/Harpua111 14h ago

Well they raised them a year ago

3

u/sentientairfilter 6h ago

More sales ≠ more profit

2

u/SomeBiPerson 5h ago

aldis business strategy is simple

they buy, or rather let manufacturers of popular products produce a cheaper version of their product under one of their many Store brands

they save on logistics by Cutting dowm variety in the same product category

they save on physical labour by using the shipping boxes as Displays instead of manualy sorting things in

and they stick to a Fixed margin, if the product purchase price goes down so does their retail price

in Germany we call this a Discounter

3

u/konous 4h ago

Holy shit I'm gonna shop at Aldi now not just because I need to, but because I want to support THEM.

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u/Apart_Ad_8842 17h ago

Just wait til people find out why they're lowering the price in the first place 😂 people think they know economics and not considering input variables is hilarious

2

u/liquidsyphon 16h ago

How is Kroger losing money?

2

u/NewPresWhoDis 9h ago

Aldi busts unions and passes on the savings

2

u/Mayuyu1014 9h ago

Why stop at Nov tho? Do they hate money? If they continue this, they would become infinitely rich!

2

u/WankelsRevenge 8h ago

It's essentially how places like Walmart keep their prices low. You can afford to only make a dollar profit per item when you're selling billions of them a day

2

u/rms06510 7h ago

86 million over two months, over hundreds of stores. So everyone is saving like $8.60?

2

u/Last_Celebration3434 7h ago

Buddy... it's the money customers already paid by paying tariffs... Easy economics, huh?

2

u/VirtualPercentage737 5h ago

Aldis makes 2 cents on every dollar spent there. Sales would have to increase drastically for them to make a significant amount more money.

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u/YourFaceSmell 3h ago

Seems like I need to go shop at Aldis again.

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u/Pukebox_Fandango 17h ago

I hope people realize the pricing at these places is more complicated than "We have all of this stuff, what should we charge for it?" That stuff came from somewhere, the store owes money for the things they receive, the transportation costs money, staffing costs money, etc. I'm not saying what Aldi's doing isn't a good thing for the consumer, but the way this post presents it is woefully simplistic.

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u/dnizblei 12h ago

and yet Aldi and most German and European 'discounter' groceries chains are really successful expanding with their approach all over the world. This is because they own or have organized major parts of the food chain internationally. The effect is that food producing industry has to become more efficient and margins drop, but all still earn enough to make it worth it - and in the end, the customer benefits a lot from this.

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u/Garlic-Rough 16h ago

It's as if non publicly traded companies are actually earning from putting the customer first 🤔🤔🤔

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u/siazdghw 15h ago

When Aldi says they are cutting prices, they do this every year. Their price cuts are literally pennies, like 2 cents off.

They are cheaper, but not really cheaper than Walmart and other budget grocery stores. These holiday price cut campaigns are entirely just marketing PR though.

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u/fookindingdong 16h ago edited 16h ago

and they are also cutting hours like crazy so the point where they want us to run stores with only 2 people. if you're ever in an aldi and pissed that there's no one working or lines are long, the company wont let us hire more people yet continues to open new stores within a few miles of each other. I've worked here 5 years and it's a corporate hell hole now.

they are trying every tactic in the book to try and recoup from buying Winn-Dixie. every penny is being monitored, even just getting supplies or shit fixed.

2

u/atightlie 14h ago

They’re lowering prices to influence the midterms? 

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u/Masterpice23 14h ago

This chain just shows how effective german efficiancy can be. All i can say as a german, and frequent aldi custommer, is: your welcome

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u/Dakotasan 16h ago

Grocery stores operate at a 1-2% profit margin, I wonder if ALDI had a recent windfall.

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u/dnizblei 12h ago

margins are far higher for 'discounter' grocery chains like aldi. When expanding and with still missing appropriete supply chain, this can be lower, but if you translate this page, you can read about the margins they achieve in Germany: https://www.drweb.de/aldi-lidl-discounter-mit-billigpreisen-milliarden/

(tl;dr: they buy much cheaper than brands and normal grocery stores resulting in better margins)

1

u/Cloutian 16h ago

A supermarket pac group is suing NYC Mayor Mamdani doe this exact trend.

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u/Excellent_Regret4141 16h ago

Aldi's bought Winn-Dixie and did away with the Dollar Section that Winn-Dixie always had miss getting Frosties 1 liter Blue Cream Soda for only $1.25

1

u/NoCardio_ 8h ago

They also got rid of the self checkouts in the two locations near me. If you're only going to have one person running a register and handling customer service, you need self checkout.

I'll stick with Walmart and Rouses.

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u/mikel2usa 16h ago

Just started shopping there a few months ago, not because i couldn’t afford the other options with our budget, but because I felt like I was being ripped off. It’s not just what if I can afford it (like McDonald’s) but if I feel like I’m being ripped off.

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u/ihtfyb 16h ago

Time to buy stonks

3

u/ihtfyb 16h ago

Aldi is a privately owned company. Nevermind…

1

u/kazen320 15h ago

"That doesn't sound right. Let me check with AI" McDonald's.

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u/Desperate_Act_6765 15h ago

Avoid Publix in the South East. Every few weeks they are raising prices.

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u/Iokua113 15h ago

I wish Aldi would come to Canada but we have such a hostile market for basically all businesses here.

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u/snakeiiiiiis 14h ago

But why sell more products at lower prices when you can sell less products at higher prices and still stay in business.

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u/ZaBaronDV 14h ago

And no laws needed to be passed to make this happen. Just good sense.

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u/Bloody_Champion 14h ago

Unfortunately these decisions are made by usually 1 or very small group of the greedyist ppl, who dont shop anyway.

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u/Agreeable_Ambition74 14h ago

Also a way to win new customers and hopefully their ongoing loyalty.

1

u/AlternatePancakes 13h ago

This is how you make the economy better. Not by hoarding wealth.

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u/UBN6 12h ago

The owners of the Aldis are billionaires, they hoard enough

1

u/davidvia7 7h ago

I'd be more surprised if the owners of a supermarket that has over 10k stores around the world were not billionaires.

1

u/PapaFranzBoas 13h ago

I look forward to seeing the growth of German discounters in the US. I moved to Germany from the US 5 years ago for work and love Lidl.

I would be curious how German stores like Netto and Penny would fare.

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u/MeasurementEasy9884 12h ago

Cool! Going to Aldi this week then!

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u/Civil_Duck_7556 12h ago edited 12h ago

Margins are pretty small in the supermarket industry.

Aldi won’t be reducing their profits, they’ll be going to suppliers and asking for lower prices.

Framers, growers, “first line” food producers, who are already struggling, they pay for the lower prices but they can’t say no to the supermarkets. Eat or be eaten economics.

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u/DysphoriaGML 12h ago

Buy the competition -> increase prices -> lobby the hell out

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u/PatrickGnarly 12h ago

Spending $100 at Aldi versus any other grocery store is absolutely insane

I can get all of my groceries for the month for $100

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u/ac_cossack 12h ago

Dope. Safeway is raising prices on fucking everything.

So, going to Aldi.

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u/Grumpy-Man19 11h ago

is it increasing the remaining item prices

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u/Otisnemes 10h ago

Nice ad

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u/ChiefRasta 10h ago

It’s all so simple, but greed

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u/AkodoRyu 10h ago

Or, hear me out, "negotiate" higher prices with all your friends in the industry, corner the market, and since everyone needs groceries, rake in record profits and give yourself a few extra mil as a bonus. Then profit some more.

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u/slurpeetape 9h ago

Aldi is great for packaged foods, but their produce isn't anything special. For that reason, I don't do all my shopping there.

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u/fizzzingwhizbee 9h ago

Don’t sleep on grocery outlet either! My wife and I use both for our weekly trip typically. Love them both

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u/Sir_Maxelot 9h ago

I see you bait their marketing. 👍🏻

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u/Reddit_2_2024 8h ago

Hopefully this initiative will entice other grocery chains to follow suit and compete for shoppers.

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u/Big_Fat_Glock 8h ago

Why I started shopping there with my few dollars

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u/Dracorex_22 7h ago

Towa jumpscare

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u/Comfortable_Two7447 7h ago

Thats the point of discounts

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u/Funny_Vegetable6116 7h ago

Just wished aldi wasn't against unions

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u/Skavenslave 7h ago

And cashiers are allowed to sit!

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u/Boringdude1 6h ago

Look up the economic term elasticity of demand.

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u/UnintentionalGround 6h ago edited 5h ago

Trader Joe’s has solid prices too.

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u/SomeBiPerson 5h ago

that's because Trader Joes and Aldis are Each others Arch nemesis

in Germany at least, where both are from

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u/UnintentionalGround 5h ago

Competition is beautiful

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u/SomeBiPerson 4h ago

Fair competition is

in the US these companies would've fused 50 years ago

in Germany? no, they have to stay seperate by law or else they get liquidated by the Bundeskartellamt

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u/DlCKJINGLES6969 3m ago

Started by brothers I think

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u/Seabird_seabird 5h ago

I have dialed it in where I get all my staples from Aldi (rice, pasta, cheese, meat, etc) and I get a local veggie delivery box weekly for more interesting and quality produce. The only thing missing is that Aldi doesn’t have Daisy sour cream and their brand sucks.

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u/FancyPantsRants1 5h ago

Buying .99 for a 1.00 also rasies sales Doesnt mean its sustainable. If aldi is cutting its because they always had the margin. They aren't helping you they just a screwing you softer.

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u/smeghead3825 5h ago

I think most corporate bs entities are flabbergasted by that

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u/Illustrious_Abies273 5h ago

Don’t want to be this guy but a lot of Aldi’s products have bio-engineered food ingredients. We used to shop at Aldi a lot until we started looking further into the labels. It’s extremely affordable though. Not taking that away.

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u/CPLWPM85 4h ago

Can't they just drop the prices across the board? Every grocery store raised their prices during COVID and didn't drop them back down at all. So, this temporary drop for a month is what? A handout to get me back into the store? Thanks, but no thanks.

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u/DarthPorcupine 3h ago

Meanwhile Safeway is issuing weird digital coupons that don’t work

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u/aclaxx 3h ago

Fucking people are so simple and stupid.

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u/Pleasant-Bee-6602 3h ago

Their quality is basically trash

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u/monkeypan 3h ago

Executives are surprised. Numbers must always go up. How do numbers go up when other numbers go down? Nonsense magic

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u/ceritheb 2h ago

This is true and no they are not going to increase prices on other items because they are not a high low grocery store. ALDI is able to do this because they have mostly private label item and are a discount store. Large brands wouldn't allow this. They are using the money saved over the past year from laying off thousands of workers and outsourcing work. And no it is not as simple as lowering prices = increasing units = increased profit. Real life is complicated and people are not rational actors. They are also a private company so no shareholders. Reading these comments is insane, evidently none of these people are familiar with cpg or the grocery business but act like they are.

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u/Trippel_Dubbel 2h ago

Aldi deserves to be the #1 grocery store in America. They don’t make profits their number one mission, they make giving quality options for a low price their number one mission. They put customers before their financial goals and as a result end up with loyal customers. Whether it’s a grocery store that’s regional or national, there’s almost zero businesses as big as Aldi that truly care about their customers. Shop Aldi!

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u/BaconSarnie2025 1h ago

Only til November ? - what happens in November ?

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u/StatisticianJolly388 1h ago

Wait, next you'll tell me that raising interest rates is one of the primary ways to fight inflation.

(it'd be news to Trump)

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u/Gindotto 17h ago

It’s funny because the companies that create the products don’t want price increases they want units (volume), but the retailers are greedier than them. Everyone ends up losing.

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u/Apart_Ad_8842 16h ago

No they want both. Aldi just happens to own 90% of the products they sell and have that flexibility. Same reason you'll see Kroger/walmart white label products for much less than the brand names. They make more off of owning the product AND the store front. Also the same reason you'll see coupons and discounts for name brands 100x more often than their white label.

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u/SummertimeThrowaway2 16h ago

That’s not necessarily true. Kroger just stopped carrying redbull because redbull raised their prices.

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u/Limited_Edition_789 16h ago

Meanwhile Disneyland is charging the most it ever has for everything, and more people than ever are buying tickets...

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u/Proper-Ice1162 14h ago

Too bad the quality of the items has gone down the drain.

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u/Texugee 13h ago

Why “until November”? Why not indefinitely?

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u/entered_bubble_50 11h ago

Oh come on guys, you know how supermarket economics works.

"Reducing prices on nearly a third of items". A third of items are always on sale in a supermarket. The other two thirds just had their prices raised. Next month, a different third will have their prices lowered from the inflated prices of this month. Everything gets steadily more expensive.

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u/TanguyDetestable 6h ago

It’s already a zoo in there. Imagine the one cashier now 😂

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u/Omatzus 16h ago

So until the election end then fuck you. Sounds like Trump got to Aldi.

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u/blowupnekomaid 12h ago

i'm still never gonna shop at aldi

btw, they have higher profit margins than most major supermarket chains.

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u/LoveLiquicity 11h ago

Yeah such a great company, can’t wait for them to announce publicly that they are making all of its IT department redundant as of July 2027, on top of that mass redundancies for other departments like buying/merchandising/supply chain.

But don’t worry, it’s being replaced by AI, Indian based companies like capgemini and the German head office

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u/Salzhersteller 8h ago

Thank you German Company

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u/No-Friendship44 7h ago

Costco here in Canada is constantly busy. When comparing to grocery supermarkets, Costco is a clear winner.