They’ve been promoting the top up site for a while now but this is the hardest I’ve seen them go. Sponsored a bunch of CCs including smaller ones on both the global and JP sides and I think KR as well, I’ve only seen Sechi tho. As for ZZZ, I think they’re starting now, I saw canna promoting it
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u/anondum 6h ago
a lot of the mobile decline for it is genshin pushing top up center HARD. no idea why they aren't doing it with star rail and zenless